LOOK WHO’S TALKING NOW

How ElevenLabs AI Gave a Voice to Adoptable Pets, Earn a CNN Hero of the Year Award.

Insight

Adoption posts often struggle to hold attention in crowded social feeds. Adding personality-driven narration from the animal’s point of view could create a stronger emotional hook. Rapid-testing iterations to optimize high-performing content could earn national recognition.

Experiment

Used ElevenLabs AI voice generation to create a short first-person narration for adoptable pets, paired with fast-paced edits and captions optimized for TikTok, YouTube Shorts, and Meta Reels.

Conducted A/B testing and confirmed with YouTube Analytics, identifying uploaded media should remain unpublished for at least 48 hours. This allowed YouTube’s algorithm more time to find Dallas Pets Alive’s content an audience.

Tag creative assets and identify which iterations move audiences to the next stage in the lifecycle.

Guarantee all content remains accessible and inclusive across all social platforms.

Approach

Hook Audiences within the first 3 seconds‍

  • Scroll stopping language, “Okay, bendy humans, I better smell sweat…”

  • Celebrate organizational milestones from pet’s perspective, “I Just Received $10,000…

  • Introduce adoptable pets with unique voices, “Hi, my name’s Cricket, and it fits. Short and cute like me…”

Point of View (POV) storytelling

  • Retain audiences attention with emotion and humor. As one adoptable pet says, “As the Hostess with the Mostest, I wanted to share a few tips for hosting your next get together….”

  • Parody viral trends or raise the standard. As pups drink water a soothing voice shares, “Pup’s point of view, ASMR for guaranteed tingles…”

Compel, Acknowledge, Sustain

  • Clear brand-aligned calls-to-action: Adopt, Donate, Volunteer

  • Respond to comments, questions, and donations with personalized engagement.

  • Template high-performing assets, iterate, and streamline.

Outcomes

  • Mobilized online audiences to cast digital votes, which resulted in Dogs Matter (a program within Dallas Pets Alive) being recognized with the CNN Hero of the Year Award (2024).

  • Secured $1.7M towards key fundraising initiatives, sustaining donor engagement with targeted social media and email content messaging.

  • Streamlined critical messaging, reiterating high-performing assets to secure $50K in donations for emergency medical care.

Puppy coaches Dallas yoga class with AI enable voiceover in this YouTube short

AI enabled voiceovers lend this YouTube short featuring dogs on a Zoom call relatable humor.

An AI enabled voiceover introduces Jules, an adoptable cat.